Become the Icon: Live-Report von der TravelZoom 2014 in Bled

TravelZoom Bled


Vom 13. bis 14. März 2014 findet die bereits zum 4. Mal ausgetragene TravelZoom ( im slowenischen Bled statt. Auszugsweise berichte ich auf Twitter (@guenterexel) live von einigen Highlights der Konferenz, die heuer unter dem Motto „BECOMETHEICON“ steht.


From March 13th to 14th, TravelZoom, the 4th Conference on Strategic & Creative Marketing in Tourism, takes place in Bled/Slovenia ( Follow my live report on Twitter (@guenterexel) covering some of the conference highlights!


Blogger Relations – Hype or Trend? Meine Präsentation zur TravelZoom

Social media consultant and real time travel blogger Günter Exel ( explains how DMO’s might install and optimize their blogger relations in six steps:

1. Bloggers as brand ambassadors: What can bloggers do for you?

2. What does a blogger need?

3. How to find the right partner: Which blogger suits your story best?

4. Costs and benefits: How to value ROI and measurement

5. Travel blogging – hype or trend? An outlook on perspectives and possible cooperations

6. Your check list for blogger relations: 9 To Do‘s right before you start inviting bloggers


Download der Präsentation:


TravelZoom 2014 - der Live-Report

#BledLive - Impressionen am Rande der #travelzoom