Become the Icon: Live-Report von der TravelZoom 2014 in Bled

TravelZoom Bled

 

Vom 13. bis 14. März 2014 findet die bereits zum 4. Mal ausgetragene TravelZoom (www.travel-zoom.si) im slowenischen Bled statt. Auszugsweise berichte ich auf Twitter (@guenterexel) live von einigen Highlights der Konferenz, die heuer unter dem Motto „BECOMETHEICON“ steht.

 

From March 13th to 14th, TravelZoom, the 4th Conference on Strategic & Creative Marketing in Tourism, takes place in Bled/Slovenia (www.travel-zoom.si). Follow my live report on Twitter (@guenterexel) covering some of the conference highlights!

 

Blogger Relations – Hype or Trend? Meine Präsentation zur TravelZoom

Social media consultant and real time travel blogger Günter Exel (www.TravelLive.cc) explains how DMO’s might install and optimize their blogger relations in six steps:

1. Bloggers as brand ambassadors: What can bloggers do for you?

2. What does a blogger need?

3. How to find the right partner: Which blogger suits your story best?

4. Costs and benefits: How to value ROI and measurement

5. Travel blogging – hype or trend? An outlook on perspectives and possible cooperations

6. Your check list for blogger relations: 9 To Do‘s right before you start inviting bloggers

 

Download der Präsentation: www.j.mp/travelzoom14-bloggerrelations

 

TravelZoom 2014 - der Live-Report

#BledLive - Impressionen am Rande der #travelzoom